Scales
Implicit Association Test (IAT)
A comprehensive academic analysis of the Implicit Association Test (IAT), examining its theoretical foundations in...
# Dual-Process Theory
31 results
Scales
Decision-Making Style (Head Vs. Heart) (DMS)
A comprehensive academic analysis of the Decision-Making Style (Head Vs. Heart) (DMS) scale developed by...
Scales
Cognitive Resource Demands (CRD)
A comprehensive psychometric review of the Cognitive Resource Demands (CRD) scale developed by Katherine White...
Experiments
The Implicit Self-Esteem Experiment (Implicit Association Test) – Anthony Greenwald and Mahzarin Banaji
A comprehensive academic analysis of Greenwald and Banaji's Implicit Association Test for measuring implicit self-esteem,...
Theories
Fuzzy-Trace Theory of Memory and Decision Making – Valerie F. Reyna & Charles Brainerd
A comprehensive academic analysis of Reyna and Brainerd's Fuzzy-Trace Theory, examining verbatim and gist memory...
Scales
Product Healthiness Attitude (PHA)
A psychometric review of the Product Healthiness Attitude (PHA) scale, developed by Baba Shiv and...
Scales
Hedonic Consumption Pleasure (HCP)
The Hedonic Consumption Pleasure (HCP) scale, developed by Stephen M. Nowlis and Baba Shiv (2005),...
Scales
Hedonic Product Pleasurability (HPP)
A comprehensive psychometric review of the Hedonic Product Pleasurability (HPP) scale developed by Baba Shiv...
Experiments
The Neurobiology of Moral Judgment (Trolley Problem fMRI) – Joshua Greene
A comprehensive academic analysis of Joshua Greene's groundbreaking fMRI research on the trolley problem, dual-process...
Scales
Habitual Product Usage Automaticity (HPUA)
Comprehensive academic psychometric analysis of the Habitual Product Usage Automaticity (HPUA) scale, detailing its theoretical...
Theories
Dual-Process Signal Detection (Remember/Know Paradigm) – John M. Gardiner & Andrew P. Yonelinas
A comprehensive academic analysis of the Remember/Know paradigm and Dual-Process Signal Detection model developed by...
Theories
Unimodel of Persuasion – Arie W. Kruglanski & Erik P. Thompson
A comprehensive academic analysis of the Unimodel of Persuasion by Arie W. Kruglanski and Erik...