Scales
Affective Response to the Ad (Fear) (ARTT)
The Affective Response to the Ad (Fear) (ARTT) is a 3-item unipolar psychometric scale developed...
# Emotional Persuasion
3 results
Scales
Affective Response to the Ad (Anxiety) (ARTT)
A comprehensive psychometric guide to the Affective Response to the Ad (Anxiety) scale (ARTT) developed...
Scales
Ad-Evoked Approval Affect (AEAA)
The Ad-Evoked Approval Affect (AEAA) scale, developed by Bhat, Leigh, and Wardlow (1998), is a...