Scales
Demotion (Customer Status) (DEM)
The Demotion (Customer Status) (DEM) scale, developed by Wagner, Hennig-Thurau, and Rudolph (2009), is a...
# equity theory
10 results
Experiments
The Equity Theory Experiments – J. Stacy Adams
A comprehensive academic examination of J. Stacy Adams' equity theory experiments, methodology, findings, theoretical debates,...
Scales
Price Offer Fairness (PRFAIR)
A comprehensive psychometric guide to the Price Offer Fairness (PRFAIR) scale developed by Hardesty, Carlson,...
Scales
Customer–Company Exchange Equity (CCEE)
A comprehensive psychometric guide to the Customer–Company Exchange Equity (CCEE) scale, developed by Blanchard, Carlson,...
Scales
Customer Special Treatment Entitlement Scale
A psychometric review of the Customer Special Treatment Entitlement Scale (CSTE), evaluating its theoretical foundations,...
Scales
Price Fairness Scale (PFAIR)
Comprehensive academic psychometric review of the Price Fairness Scale (PFAIR) by Kwak, Puzakova, and Rocereto...
Scales
Website Distributive Justice Scale (JWD)
A comprehensive psychometric guide to the Website Distributive Justice Scale (JWD), measuring consumer perceptions of...
Scales
Psychological Entitlement Scale (PES)
A comprehensive academic analysis of the Psychological Entitlement Scale (PES) developed by Campbell et al....
Theories
Equity Theory – J. Stacy Adams
A comprehensive academic analysis of J. Stacy Adams' Equity Theory, examining social exchange dynamics, input-outcome...
Scales
Consumers’ Need for Price Fairness Scale (NPFS)
An in-depth psychometric review of the Consumers' Need for Price Fairness Scale (NPFS), examining its...