Theories
Wundt Curve of Hedonic Value and Exploratory Behavior – Wilhelm Wundt & Daniel Berlyne
A comprehensive analysis of the Wundt Curve, Daniel Berlyne's psychobiology of curiosity, collative variables, and...
# Exploratory Behavior
2 results
Scales
Inspiration-Driven Shopping Orientation (IDSO)
The Inspiration-Driven Shopping Orientation (IDSO) is a validated 3-item psychometric scale measuring a consumer's episode-specific...