Scales
Hedonic Attitude Toward Product/Brand (HAPB)
The Hedonic Attitude Toward Product/Brand (HAPB) scale by Voss, Spangenberg, and Grohmann measures the affective,...
# Hedonic Attitude
3 results
Scales
Hedonic and Utilitarian Consumer Product Attitudes
A comprehensive academic guide to the Hedonic and Utilitarian Consumer Product Attitudes (HUCP) scale developed...
Scales
Hedonic and Utilitarian Attitudes Scale
A comprehensive academic guide to the Hedonic and Utilitarian Attitudes Scale (HUTA), covering its theoretical...