Theories
Cognitive Dissonance Theory – Leon Festinger
A comprehensive academic analysis of Leon Festinger's cognitive dissonance theory, detailing its paradigms, mechanisms, neurobiology,...
# Induced Compliance
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Experiments
The Cognitive Dissonance Experiment (One Dollar and Twenty Dollars) – Leon Festinger and James Carlsmith
A comprehensive academic analysis of Leon Festinger and James Carlsmith's 1959 study on induced compliance,...