Experiments
The Elaboration Likelihood Model Experiments (Persuasion) – Richard Petty and John Cacioppo
A comprehensive academic analysis of Petty and Cacioppo's Elaboration Likelihood Model experiments, dual-process persuasion, and...
# John Cacioppo
4 results
Experiments
The Need for Cognition Studies – John Cacioppo and Richard Petty
A comprehensive academic analysis of Cacioppo and Petty's Need for Cognition construct, measurement scales, and...
Experiments
The Positivity Offset Experiment – John Cacioppo
A comprehensive academic analysis of John Cacioppo's Positivity Offset Experiment, the Evaluative Space Model, and...
Theories
Elaboration Likelihood Model (ELM) – Richard E. Petty & John Cacioppo
A comprehensive academic analysis of Petty and Cacioppo's Elaboration Likelihood Model, examining dual-process persuasion, cognitive...