Scales
Brand Resonance (Sense of Community) (BRSC)
A comprehensive academic guide and psychometric analysis of the Brand Resonance (Sense of Community) (BRSC)...
# Kevin Lane Keller
4 results
Scales
Brand Similarity
The Brand Similarity (BSIM) scale, developed by Desai and Keller (2002), is a 5-item psychometric...
Scales
Brand Expansion Plausibility (BEP)
The Brand Expansion Plausibility (BEP) scale is a 4-item psychometric instrument developed by Desai and...
Scales
Brand Name Appeal (BNAPL)
The Brand Name Appeal (BNAPL) scale, introduced by Desai and Keller (2002), is a validated...