Scales
MPMS Cause-and-Effect Relationships Scale (MPMS-CER)
Comprehensive academic profile and psychometric review of the MPMS Cause-and-Effect Relationships Scale (MPMS-CER) developed by...
# Marketing Performance Measurement
2 results
Scales
MPMS Strategy Fit Scale (MPMS-SF)
A comprehensive psychometric analysis of the MPMS Strategy Fit Scale (MPMS-SF) developed by Homburg, Artz,...