Scales
Word-of-Mouth Likelihood Scale (WOMG)
Comprehensive academic overview of the Word-of-Mouth Likelihood Scale (WOMG) developed by Yinlong Zhang, Lawrence Feick,...
# Marketing Research
24 results
Scales
Company Product Purchase Intention Scale
The Company Product Purchase Intention Scale (COPURINT) is a validated 3-item psychometric measure developed by...
Scales
Hedonic Shopping Orientation Scale
A psychometric review of the Hedonic Shopping Orientation Scale (HESO), evaluating its theoretical foundations, structural...
Scales
Product Category Purchase Pleasure Scale (IPCP)
A psychometric review of the Product Category Purchase Pleasure Scale (IPCP), a 3-item measure of...
Scales
Comparative Brand Attitude Scale (CBAS)
An in-depth academic examination of the Comparative Brand Attitude Scale (CBAS), developed by Barone and...
Scales
Perceived Ad Incongruence Scale (PAIS)
A psychometric review of the Perceived Ad Incongruence Scale (PAIS), examining its theoretical foundations in...
Scales
New Measure of Brand Personality (NMBP)
The New Measure of Brand Personality (NMBP) is a 12-item psychometrically refined scale assessing five...
Scales
Public Opinion Toward Advertising Scale
The Public Opinion Toward Advertising Scale (POTA), developed by Pollay and Mittal (1993), is a...
Scales
Intergenerational Communication and Influence on Consumption Scale (IGEN)
A comprehensive psychometric guide to the Intergenerational Communication and Influence on Consumption Scale (IGEN) developed...
Scales
Omnichannel Integration Quality Scale (OIQS)
The Omnichannel Integration Quality Scale (OIQS) is a premier psychometric instrument measuring consumer perceptions of...
Scales
SERVPERF
A comprehensive psychometric review of the SERVPERF scale developed by Cronin and Taylor (1992), detailing...
Scales
Consumer Confusion Scale
A comprehensive academic guide to the Consumer Confusion Scale (CCS-Walsh), exploring its tripartite structure (Similarity,...