Scales
Brand Equity (Consumer-Based) (CBBE)
A psychometric review of the Consumer-Based Brand Equity (CBBE) Overall Scale developed by Yoo, Donthu,...
# Marketing Scale
4 results
Scales
Product Public-Private Consumption Classification (PPCC)
Comprehensive academic overview of the Product Public-Private Consumption Classification (PPCC) developed by Bearden and Etzel...
Scales
Attitude Toward Sponsorship as a Practice
Comprehensive academic psychometric review of the Attitude Toward Sponsorship as a Practice (ATSP) scale developed...
Scales
Consumer Attitudes Toward Marketplace Globalization Scale
The Consumer Attitudes Toward Marketplace Globalization Scale (CATMG) is a psychometrically validated multidimensional instrument designed...