Scales
Positive Ad Affect (Dutch) (PAAD)
The Positive Ad Affect (Dutch) (PAAD) scale is an 8-item psychometric instrument developed by Moorman,...
# media psychology
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Theories
Uses and Gratifications Theory – Elihu Katz, Jay G. Blumler, & Michael Gurevitch
A comprehensive academic analysis of Uses and Gratifications Theory as established by Elihu Katz, Jay...
Scales
Sexual Liberalism in Media Scale (SLMS)
A comprehensive academic analysis of the Sexual Liberalism in Media Scale (SLMS) developed by Mittal...
Theories
Parasocial Interaction Theory – Donald Horton & R. Richard Wohl
A comprehensive academic analysis of Horton and Wohl's parasocial interaction theory, examining mediated intimacy, theoretical...
Scales
Parasocial Interaction Scale (PSI)
A comprehensive academic guide to the Parasocial Interaction Scale (PSI) developed by Rubin, Perse, and...