Scales
Ad-Evoked Product Usage Imagery (APUI)
A comprehensive psychometric guide to the Ad-Evoked Product Usage Imagery (APUI) scale developed by Jennifer...
# mental simulation
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Scales
Elaboration on Potential Outcomes Scale (EPO)
The Elaboration on Potential Outcomes (EPO) Scale, developed by Nenkov, Inman, and Hulland (2008), measures...