Scales
Ad-Evoked Disapproval Affect (AEDA)
A comprehensive psychometric review of the Ad-Evoked Disapproval Affect (AEDA) scale, evaluating consumer avoidance emotions,...
# moral emotions
3 results
Scales
Product Disposal Guilt (PDG)
The Product Disposal Guilt (PDG) scale is a 3-item psychometric instrument developed by Remi Trudel,...
Scales
Consumer Guilt and Shame Scale (CGS)
The Consumer Guilt and Shame Scale (CGS) is an advanced psychometric instrument that differentiates behavioral...