Scales
Situational Stimulation Preference (SSP)
The Situational Stimulation Preference (SSP) scale is a 3-item psychometric measure assessing momentary desires for...
# optimum stimulation level
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Scales
Brand Switching Tendency (BSWT)
The Brand Switching Tendency (BSWT) scale, developed by Coulter, Price, and Feick (2003), is a...
Scales
Exploratory Tendencies in Consumer Behavior Scales (ETCBS)
The Exploratory Tendencies in Consumer Behavior Scales (ETCBS), established by P. S. Raju in 1980,...
Scales
Arousal Seeking Tendency Scale (AST)
A comprehensive psychometric review of the Arousal Seeking Tendency Scale (AST) developed by Mehrabian and...
Scales
Exploratory Buying Behaviour Tendencies Scale
The Exploratory Buying Behaviour Tendencies Scale (EBBT), developed by Hans Baumgartner and Jan-Benedict E. M....
Scales
Variety Seeking Tendency Scale (VARSEEK)
The Variety Seeking Tendency Scale (VARSEEK) is an 8-item psychometric instrument measuring intrinsic motivation to...