Scales
Connectedness with Television Program (CWTP)
A comprehensive psychometric analysis of the Connectedness with Television Program (CWTP) scale developed by Russell,...
# parasocial interaction
4 results
Scales
TV Program Connectedness Scale
The TV Program Connectedness Scale (TVCS) is a 16-item psychometric instrument developed by Russell, Norman,...
Scales
Influencer Credibility & Authenticity Scale (ICAS)
A comprehensive psychometric review of the Influencer Credibility & Authenticity Scale (ICAS), examining its four...
Scales
Parasocial Interaction Scale (PSI)
A comprehensive academic guide to the Parasocial Interaction Scale (PSI) developed by Rubin, Perse, and...