Scales
Smart Shopper Self-Perception (SSSP)
The Smart Shopper Self-Perception (SSSP) scale is a 4-item psychometric measure designed by Burton, Lichtenstein,...
# Price Consciousness
5 results
Scales
Price Perception Scales (PPS-Price)
A comprehensive psychometric review of the Price Perception Scales (PPS-Price) by Lichtenstein, Ridgway, and Netemeyer...
Scales
Attitude Toward Private Label Products Scale (ATPLP)
The Attitude Toward Private Label Products Scale (ATPLP), developed by Burton, Lichtenstein, Netemeyer, and Garretson...
Scales
Value Consciousness Scale (VCS)
A comprehensive academic guide to the Value Consciousness Scale (VCS) by Lichtenstein, Netemeyer, and Burton...
Scales
Price Consciousness Scale
The Price Consciousness Scale (PCS-Price), developed by Lichtenstein, Ridgway, and Netemeyer (1993), is a 5-item...