Scales
Health Risk Concern and Testing Intention (HRCTI)
The Health Risk Concern and Testing Intention (HRCTI) scale is a validated 3-item psychometric measure...
# Protection Motivation Theory
3 results
Scales
Ad-Induced Fear Response (AIFR)
A comprehensive academic and psychometric review of the Ad-Induced Fear Response (AIFR) index, developed by...
Theories
Protection Motivation Theory (PMT) – R. W. Rogers
A comprehensive academic analysis of R. W. Rogers' Protection Motivation Theory, exploring threat and coping...