Scales
Object Enjoyment Attitude (OBENJ)
Comprehensive academic profile and psychometric review of the Object Enjoyment Attitude (OBENJ) scale, measuring hedonic...
# Psychometric Scales
46 results
Scales
Negative Ad Affect (Dutch) (NAAD)
Comprehensive academic overview of the Negative Ad Affect (Dutch) (NAAD) scale, developed by Moorman, Neijens,...
Scales
Website Entertainment Value (WEV)
Comprehensive academic overview of the Website Entertainment Value (WEV) subscale developed by Mathwick, Malhotra, and...
Scales
Brand Promise Trustworthiness
The Brand Promise Trustworthiness (BPT) scale is a 5-item psychometric instrument originating from Tülin Erdem...
Scales
Brand Goodness-Usefulness Attitude (BGUA)
Comprehensive academic overview of the Brand Goodness-Usefulness Attitude (BGUA) scale by Sengupta & Johar (2002),...
Scales
Self–Brand User Congruence (SBUC)
A comprehensive psychometric and theoretical review of the Self–Brand User Congruence (SBUC) scale, a three-item...
Scales
Retail Store Loyalty Intentions (RSLI)
A comprehensive academic guide to the Retail Store Loyalty Intentions (RSLI) scale, a psychometrically validated...
Scales
Sponsorship Promotion Creativity (SPC)
A comprehensive psychometric analysis of the Sponsorship Promotion Creativity (SPC) scale developed by Robert Madrigal...
Scales
Customer Brand Commitment and Loyalty (CBCL)
A comprehensive psychometric review of the Customer Brand Commitment and Loyalty (CBCL) scale, examining its...
Scales
E-Retailer Website Design Quality (ERWDQ)
A comprehensive academic profile of the E-Retailer Website Design Quality (ERWDQ) scale developed by Markus...
Scales
Internet Involvement Scale
The Internet Involvement Scale (IWI) is a 4-item psychometric tool developed by Schumann, von Wangenheim,...
Scales
Perceived Organisational Altruism Scale (POAS)
A comprehensive psychometric analysis and review of the Perceived Organisational Altruism Scale (POAS) developed by...