Scales
Need for Uniqueness Scale (NFU)
A comprehensive academic analysis of the Need for Uniqueness Scale (NFU / CNFU) developed by...
# Psychometrics
1250 results
Scales
AI Trust Scale (AIT)
The AI Trust Scale (AIT) is a validated psychometric instrument designed to evaluate user trust...
Scales
Technology Acceptance Model Scales (TAM)
A comprehensive academic analysis of the Technology Acceptance Model Scales (TAM) developed by Fred D....
Scales
Sustainable Consumption Values Scale (SCVS)
A comprehensive psychometric guide to the Sustainable Consumption Values Scale (SCVS) developed by Haws, Winterich,...
Scales
Compulsive Buying Scale (CBS-Faber)
Comprehensive academic overview of the Compulsive Buying Scale (CBS-Faber), detailing its regression-based scoring formula, psychometric...
Scales
Online Trust Scale (OTS)
A comprehensive psychometric review of the Online Trust Scale (OTS) developed by Gefen, Karahanna, and...
Scales
Social Media Engagement Scale
The Social Media Engagement Scale (SMES), developed by Schivinski, Christodoulides, and Dabrowski (2016), measures consumer...
Scales
Word of Mouth Intentions Scale (WOM)
A comprehensive psychometric analysis of the Word of Mouth Intentions Scale (WOM) developed by Zeithaml,...
Scales
Attitude Toward the Ad Scale (Aad)
The Attitude Toward the Ad Scale (Aad) is an essential 3-item semantic differential instrument measuring...
Scales
Self-Brand Connection Scale
A comprehensive psychometric guide to the Self-Brand Connection Scale (SBC) developed by Escalas and Bettman...
Scales
Hedonic and Utilitarian Attitudes Scale
A comprehensive academic guide to the Hedonic and Utilitarian Attitudes Scale (HUTA), covering its theoretical...
Scales
Perceived Value Scale (PERVAL)
The Perceived Value Scale (PERVAL), developed by Jillian C. Sweeney and Geoffrey N. Soutar, is...