Scales
Positive Word-of-Mouth Behaviour (PWOMB)
The Positive Word-of-Mouth Behaviour (PWOMB) scale, developed by Brown, Barry, Dacin, and Gunst (2005), is...
# Scale Development
22 results
Scales
Problem Resolution Satisfaction (PRS)
A comprehensive academic guide to the Problem Resolution Satisfaction (PRS) scale developed by Maxham and...
Scales
Credibility (Trustworthiness) — Newell & Goldsmith
A psychometric review of the Credibility (Trustworthiness) Subscale by Newell & Goldsmith (2001), measuring corporate...
Scales
Corporate Community Relations (CORPCOMREL)
The Corporate Community Relations (CORPCOMREL) scale, developed by Dwane Hal Dean (2002), is a 4-item...
Experiments
The Narcissistic Personality Inventory Development – Robert Raskin and Calvin Hall
A comprehensive academic examination of Robert Raskin and Calvin Hall's development, psychometric validation, and legacy...
Scales
Customer Inspiration – Activation (Inspired By) (CIA)
A comprehensive guide to the Customer Inspiration – Activation (Inspired By) (CIA) scale developed by...
Scales
Customer-Based Reputation Scale for Service Firms
The Customer-Based Reputation Scale for Service Firms (CBR), developed by Gianfranco Walsh and Sharon E....
Scales
Meaning of Branded Products Scale
The Meaning of Branded Products Scale (MBPS) is a cross-nationally validated psychometric instrument measuring consumer...
Scales
Nurses’ Attitudes Towards Physical Health Care of Psychiatric Patients Scale
A psychometric review and clinical guide to the Nurses' Attitudes Towards Physical Health Care of...
Scales
Novelty Seeking Scale – Tourism (NSS-T)
Comprehensive academic overview of the Novelty Seeking Scale – Tourism (NSS-T) developed by Lee and...
Scales
Ethical Fashion Consumption Scale (EFCS)
The Ethical Fashion Consumption Scale (EFCS) is a psychometric instrument measuring consumer attitudes, environmental concerns,...
Scales
Persuasion Knowledge Scale (PKS)
Comprehensive academic psychometric review of the Persuasion Knowledge Scale (PKS), evaluating theoretical models, validity, reliability,...