Scales
Interdependence (Relative) (INT)
An in-depth academic examination of the Interdependence (Relative) (INT) scale, also known as the Relational-Interdependent...
# Self-Concept
20 results
Scales
Gender Identity (Femininity) (GI)
Comprehensive academic overview of the Gender Identity (Femininity) (GI) scale, detailing its psychometric properties, theoretical...
Scales
Racial-Ethnic Identity and Racial-Ethnic Self
A comprehensive psychometric guide to Daphna Oyserman's Racial-Ethnic Identity (REI) and Racial-Ethnic Self (RES) scales,...
Scales
Congruence (Ideal Self with Brand)
The Congruence (Ideal Self with Brand) (CON) scale evaluates the perceived alignment between a brand's...
Scales
Compassionate (COM)
A comprehensive psychometric review of the Compassionate (COM) scale developed by Uzma Khan and Ravi...
Scales
Brand Engagement in Self-Concept (BEIS)
Comprehensive academic guide and psychometric review of the Brand Engagement in Self-Concept (BEIS) scale, developed...
Experiments
The Twenty Statements Test (Cultural differences in self-concept) – Manford Kuhn
An exhaustive academic examination of Manford Kuhn's Twenty Statements Test (TST) and its application in...
Scales
Attitude Toward Luxury Brands (Value-Expressive Function) (ATLB)
A comprehensive psychometric review of the Attitude Toward Luxury Brands (Value-Expressive Function) scale developed by...
Experiments
The Self-Verification Theory Experiments – William Swann
A comprehensive academic analysis of William Swann's self-verification theory experiments, exploring empirical paradigms, methodology, and...
Scales
Sophisticated Consumer Self-Concept
Comprehensive academic overview of the Sophisticated Consumer Self-Concept (SCSC) scale developed by Christopher A. Summers,...
Scales
Social Group Identity Centrality
A comprehensive psychometric guide to the Social Group Identity Centrality (SGIC) scale, developed by Trudel,...
Theories
Possible Selves Theory – Hazel Rose Markus & Paula Nurius
A comprehensive academic analysis of Hazel Rose Markus and Paula Nurius's Possible Selves Theory, examining...