Scales
Attitude Toward the Ad (Uniqueness) (ATTA)
Comprehensive academic profile and psychometric evaluation of the Attitude Toward the Ad (Uniqueness) (ATTA) scale...
# Semantic Differential
113 results
Scales
Attitude Toward the Ad (Creativeness) (ATTA)
A psychometric review of the Attitude Toward the Ad (Creativeness) (ATTA) scale by Heiser, Sierra,...
Scales
Ad Format Beliefs (Annoyance) (AFB)
The Ad Format Beliefs (Annoyance) (AFB) scale is a 4-item unipolar instrument developed by Kelli...
Scales
Visual Aesthetic Appeal (VAA)
A comprehensive academic psychometric profile of the Visual Aesthetic Appeal (VAA) scale developed by Dena...
Scales
Price-Value Appraisal (PVA)
A psychometric review of the Price-Value Appraisal (PVA) scale by Rashmi Adaval and Kent B....
Scales
Perceived Object Value (POV)
A comprehensive psychometric analysis of the Perceived Object Value (POV) scale, developed by Erica Mina...
Scales
Company Competence and Reliability Trust (CCRT)
A comprehensive psychometric guide to the Company Competence and Reliability Trust (CCRT) scale, covering theoretical...
Scales
Service Failure Severity Perception (SFSP)
A comprehensive psychometric guide to the Service Failure Severity Perception (SFSP) scale developed by Hess,...
Scales
Judgment Certainty (JC)
The Judgment Certainty (JC) scale, developed by Urbany, Bearden, Kaicker, and Smith-de Borrero (1997), is...
Scales
Political Candidate Image (POLCIMG)
An in-depth academic review of the Political Candidate Image (POLCIMG) scale developed by Keith R....
Scales
Perceived Fun (PFUN)
A comprehensive psychometric review of the Perceived Fun (PFUN) scale developed by Pratibha A. Dabholkar...
Scales
Object Familiarity (Semantic Differential) (OBJFAMSD)
A comprehensive psychometric guide to the Object Familiarity (Semantic Differential) (OBJFAMSD) scale, adapted by Simonin...