Scales
Positive Word-of-Mouth Behaviour (PWOMB)
The Positive Word-of-Mouth Behaviour (PWOMB) scale, developed by Brown, Barry, Dacin, and Gunst (2005), is...
# service marketing
8 results
Scales
Service Complaint Behaviour (SCBEH)
A comprehensive academic review of the Service Complaint Behaviour (SCBEH) scale developed by Bougie, Pieters,...
Scales
General Company Commitment (Lemon) (GCCL)
A comprehensive psychometric review of the General Company Commitment (Lemon) (GCCL) scale, evaluating its theoretical...
Scales
Attractiveness of Competitors (COMPATT)
A psychometric review of the Attractiveness of Competitors (COMPATT) scale (Bansal et al., 2004), evaluating...
Scales
Service Provider Superiority via Customer Knowledge (SPSK)
A comprehensive academic guide to the Service Provider Superiority via Customer Knowledge (SPSK) scale, examining...
Scales
Business Choice Satisfaction Scale (BIZCHOSAT)
A comprehensive psychometric guide to the Business Choice Satisfaction Scale (BIZCHOSAT), developed by Allen, Brady,...
Scales
Customer-Employee Social Bond Scale
Comprehensive psychometric review of the Customer-Employee Social Bond Scale (CESBS) developed by Brocato, Baker, and...
Scales
Customer Delight Scale (CDS-Delight)
The Customer Delight Scale (CDS-Delight) measures customer delight—a high-arousal, intensely positive affective state comprising Joy,...