# Services Marketing

6 results
Scales

Patient Physician Compliance (PPC)

The Patient Physician Compliance (PPC) scale is an empirically validated 5-item instrument developed by Angela...

September 16, 2026 memjavad
Scales

Retail Employee Competence (REC)

An in-depth psychometric review of the Retail Employee Competence (REC) scale developed by Sirdeshmukh, Singh,...

September 16, 2026 memjavad
Scales

Retail Employee Unfriendliness (REU)

A comprehensive academic psychometric profile of the Retail Employee Unfriendliness (REU) scale developed by Albrecht...

September 12, 2026 memjavad
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Scales

Employee Rapport Scale

Comprehensive academic overview of the Employee Rapport Scale (ERS) developed by Giebelhausen et al. (2014),...

September 12, 2026 memjavad
Scales

Service Convenience Scale (SERVCON)

A comprehensive guide to the Service Convenience Scale (SERVCON) developed by Seiders, Voss, Grewal, and...

September 11, 2026 memjavad