Scales
Lying Intention (LI)
The Lying Intention (LI) scale is a 4-item psychometric semantic differential instrument developed by Argo,...
# social comparison theory
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Scales
Knowledge of the Product Class (KOTP)
The Knowledge of the Product Class (KOTP) scale is a 3-item psychometric instrument developed by...
Scales
Endorser Similarity (ES)
A comprehensive academic analysis of the Endorser Similarity (ES) scale developed by Lawrence Feick and...
Experiments
The Better-Than-Average Effect Studies – Mark Alicke
A comprehensive academic analysis of Mark Alicke's seminal empirical and theoretical contributions to the better-than-average...
Theories
Self-Evaluation Maintenance (SEM) Model – Abraham Tesser
A comprehensive academic analysis of Abraham Tesser's Self-Evaluation Maintenance Model, exploring interpersonal dynamics, comparison, and...
Theories
Group Polarization Model – David G. Myers & Helmut Lamm
A comprehensive academic analysis of the Group Polarization Model formulated by David G. Myers and...
Experiments
The Social Comparison Theory Experiments – Leon Festinger
A comprehensive academic analysis of Leon Festinger's social comparison theory experiments, historical foundations, methodology, and...
Experiments
The Pratfall Effect Experiment – Elliot Aronson
A comprehensive academic examination of Elliot Aronson's 1966 Pratfall Effect experiment, exploring interpersonal attraction, competence,...