Scales
Advertisement Self-Referencing (ASR)
The Advertisement Self-Referencing (ASR) scale is a 7-item psychometric instrument measuring the degree to which...
# Social Identity
7 results
Experiments
The Self-Categorization Theory Experiments – John Turner
A comprehensive academic analysis of John Turner's Self-Categorization Theory experiments, investigating cognitive group processes, salience,...
Scales
Online Community Connectedness (OCC)
A comprehensive psychometric guide to the Online Community Connectedness (OCC) scale developed by Hanson, Jiang,...
Scales
Perceived Brand Exclusivity (PBE)
A comprehensive academic analysis of the Perceived Brand Exclusivity (PBE) scale, examining its theoretical framework,...
Theories
Stereotype Threat Theory – Claude Steele & Joshua Aronson
A comprehensive academic analysis of Stereotype Threat Theory developed by Claude Steele and Joshua Aronson,...
Theories
Self-Categorization Theory – John Turner
A comprehensive academic analysis of John Turner's Self-Categorization Theory, exploring cognitive group processes, depersonalization, and...
Theories
Optimal Distinctiveness Theory – Marilynn B. Brewer
A comprehensive academic analysis of Marilynn B. Brewer's Optimal Distinctiveness Theory, exploring social identity, dual...