Scales
Innovativeness (Product Trial) (INNOPROD)
A comprehensive psychometric review of the Innovativeness (Product Trial) Scale (INNOPROD) developed by Jan-Benedict E....
# Steenkamp
2 results
Scales
Perceived Brand Globalness Scale (PBG)
Comprehensive psychometric review of the Perceived Brand Globalness Scale (PBG) developed by Steenkamp, Batra, and...