Scales
Private Label Brand Attitude (PLBA)
The Private Label Brand Attitude (PLBA) scale is a 6-item psychometric measure developed by Burton,...
# store brands
3 results
Scales
Preference for Store Brands Scale (STORBRAND)
The Preference for Store Brands Scale (STORBRAND) is a psychometric instrument developed by Stephan Zielke...
Scales
Attitude Toward Private Label Products Scale (ATPLP)
The Attitude Toward Private Label Products Scale (ATPLP), developed by Burton, Lichtenstein, Netemeyer, and Garretson...