Scales
Destination Personality Scale
The Destination Personality Scale (DPS-Dest), created by Yuksel Ekinci and Sameer Hosany, adapts Aaker's brand...
# Tourism Marketing
6 results
Scales
Travel Information Search Scale
A comprehensive academic guide to the Travel Information Search Scale (TISS), examining its theoretical foundations,...
Scales
Destination Brand Equity Scale (DBE)
Comprehensive academic psychometric profile of the Destination Brand Equity Scale (DBE), evaluating consumer-based brand awareness,...
Scales
Destination Loyalty Scale (DLS)
The Destination Loyalty Scale (DLS) is a validated psychometric instrument developed by Yooshik Yoon and...
Scales
Destination Image Scale (DIS)
Comprehensive academic overview of the Destination Image Scale (DIS) developed by Baloglu and McCleary (1999),...
Scales
Travel Involvement Scale (TIS)
Comprehensive academic overview of the Travel Involvement Scale (TIS), evaluating tourist involvement across Pleasure, Sign...