Scales
Price-Value Appraisal (PVA)
A psychometric review of the Price-Value Appraisal (PVA) scale by Rashmi Adaval and Kent B....
# Transaction Utility
14 results
Scales
Promotional Offer Value Perception
The Promotional Offer Value Perception (POVP) scale (Hardesty & Bearden, 2003) is a validated 4-item...
Scales
Value Consciousness (VC)
A comprehensive psychometric review of the Value Consciousness (VC) Scale developed by Lichtenstein, Netemeyer, and...
Scales
Smart Shopper Self-Perception (SSSP)
The Smart Shopper Self-Perception (SSSP) scale is a 4-item psychometric measure designed by Burton, Lichtenstein,...
Scales
Coupon Promotion Attitude (CPA)
A comprehensive academic psychometric review of the Coupon Promotion Attitude (CPA) scale developed by Priya...
Scales
Perceived Discount Value (PDV)
A psychometric review of the Perceived Discount Value (PDV) scale (Guha et al., 2018), evaluating...
Scales
Price-Based Sales Promotion Attitude (PBSPA)
A psychometric review of the Price-Based Sales Promotion Attitude (PBSPA) scale developed by Garnefeld et...
Scales
Purchase Likelihood at Current Price (PLCP)
A psychometric review of the Purchase Likelihood at Current Price (PLCP) scale, examining its theoretical...
Scales
Sales Offer Evaluation (SOE)
The Sales Offer Evaluation (SOE) scale, developed by Wen Mao (2016), is a 3-item psychometric...
Scales
Price Believability Scale (PRICBEL)
Comprehensive academic psychometric profile of the Price Believability Scale (PRICBEL) by Bodur, Klein, and Arora...
Scales
Value Consciousness and Coupon Proneness Scales (VC/CP)
A comprehensive psychometric guide to the Value Consciousness and Coupon Proneness Scales (VC/CP) developed by...
Theories
Mental Accounting Theory – Richard Thaler
A comprehensive academic analysis of Richard Thaler's Mental Accounting Theory, examining cognitive framing, non-fungibility, and...