Scales
Credibility (Trustworthiness) — Newell & Goldsmith
A psychometric review of the Credibility (Trustworthiness) Subscale by Newell & Goldsmith (2001), measuring corporate...
# trustworthiness
9 results
Scales
Source Credibility (Trustworthiness) — Compilation (SCCRED)
A comprehensive academic psychometric profile of the Source Credibility (Trustworthiness) Compilation (SCCRED), examining its theoretical...
Scales
Brand Promise Trustworthiness
The Brand Promise Trustworthiness (BPT) scale is a 5-item psychometric instrument originating from Tülin Erdem...
Scales
Source Credibility Measures
A comprehensive academic review of the Source Credibility Measures (McCroskey & Teven, 1999), examining the...
Scales
Perceived Policy Fairness
The Perceived Policy Fairness (PPF) scale is a 4-item semantic differential instrument developed to assess...
Scales
Source Trustworthiness Scale (STWS)
The Source Trustworthiness Scale (STWS), developed by Marilynn Touré-Tillery and Ann L. McGill (2015), is...
Scales
Source Credibility Scale — Celebrity Endorsers (SCS-CE)
A comprehensive guide to the Source Credibility Scale — Celebrity Endorsers (SCS-CE) developed by Roobina...
Scales
Influencer Credibility & Authenticity Scale (ICAS)
A comprehensive psychometric review of the Influencer Credibility & Authenticity Scale (ICAS), examining its four...
Scales
Source Credibility Scale
A comprehensive psychometric review of Ohanian's (1990) Source Credibility Scale, detailing its theoretical foundations, structural...