Scales
TV Program Information Value (TPIV)
A comprehensive psychometric guide to the TV Program Information Value (TPIV) scale, covering its theoretical...
# Uses and Gratifications
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Scales
Escapist Internet Usage Motivation (EIUM)
A comprehensive academic and psychometric examination of the Escapist Internet Usage Motivation (EIUM) scale, detailing...
Theories
Uses and Gratifications Theory – Elihu Katz, Jay G. Blumler, & Michael Gurevitch
A comprehensive academic analysis of Uses and Gratifications Theory as established by Elihu Katz, Jay...