Scales
Intention to Recommend (INTREC)
The Intention to Recommend (INTREC) scale is a 3-item psychometric measure developed by James G....
# Word of Mouth
22 results
Scales
Dealership Relationship Commitment (DEALCOM)
A psychometric review of the Dealership Relationship Commitment (DEALCOM) scale developed by Brown et al....
Scales
Company General Attitude (CGA)
A detailed psychometric profile of the Company General Attitude (CGA) scale by Mathwick and Rigdon...
Scales
Attitude Toward Customer Referral Programs (ACRP)
Comprehensive academic overview of the Attitude Toward Customer Referral Programs (ACRP) scale, detailing its psychometric...
Scales
Resort Word-of-Mouth Intention
A comprehensive academic psychometric profile of the Resort Word-of-Mouth Intention (RWOMI) scale, detailing its theoretical...
Scales
Perceived Interpersonal Similarity (PIS)
A comprehensive academic analysis of the Perceived Interpersonal Similarity (PIS) scale, a 3-item psychometric measure...
Scales
Altruistic Review Motivation
The Altruistic Review Motivation (ARM) scale measures the degree to which an individual's motivation for...
Scales
Retail Store Loyalty Intentions (RSLI)
A comprehensive academic guide to the Retail Store Loyalty Intentions (RSLI) scale, a psychometrically validated...
Scales
Altruistic Word-of-Mouth Motivation (AWOMM)
A comprehensive psychometric review of the Altruistic Word-of-Mouth Motivation (AWOMM) scale developed by Dubois, Bonezzi,...
Scales
Perceived Grandiosity (PGrand)
Comprehensive psychometric overview of the Perceived Grandiosity (PGrand) scale by Packard, Gershoff, and Wooten (2016),...
Scales
Word-of-Mouth Likelihood Scale (WOMG)
Comprehensive academic overview of the Word-of-Mouth Likelihood Scale (WOMG) developed by Yinlong Zhang, Lawrence Feick,...
Scales
Perceived Review Quality Scale (RVHL)
The Perceived Review Quality Scale (RVHL) measures a reader's cognitive appraisal of online word-of-mouth utility,...