Scales
Purchase Likelihood from Online Retailer
A psychometric review of the Purchase Likelihood from Online Retailer (PLOR) scale, assessing conditional purchase...
# Zeithaml
3 results
Scales
Customer Loyalty Scale (CLS-Zeithaml)
The Customer Loyalty Scale (CLS-Zeithaml), developed by Zeithaml, Berry, and Parasuraman (1996), is the gold...
Scales
Word of Mouth Intentions Scale (WOM)
A comprehensive psychometric analysis of the Word of Mouth Intentions Scale (WOM) developed by Zeithaml,...