Scales
Modern Racism Scale (MRS)
Comprehensive academic profile of the Modern Racism Scale (MRS) developed by John B. McConahay, exploring...
Attitude Measurement
23 results
Scales
Unlabeled Fascist Attitudes
The Unlabeled Fascist Attitudes Scale (UFAS), developed by psychometrician Allen L. Edwards in 1941 and...
Scales
Attitude Toward the Object (Pleasantness) (ATTO)
A comprehensive psychometric guide to the Attitude Toward the Object (Pleasantness) (ATTO) scale developed by...
Scales
Inventory of Religious Belief
A comprehensive psychometric review of the Inventory of Religious Belief (IRB; Brown & Lowe, 1951,...
Scales
Religious Attitude Inventory
The Religious Attitude Inventory (RAI), developed by William E. Broen Jr. in 1956, is a...
Scales
Attitude Toward Luxury Brands (Value-Expressive Function) (ATLB)
A comprehensive psychometric review of the Attitude Toward Luxury Brands (Value-Expressive Function) scale developed by...
Scales
Attitude Confidence (ATTCON)
The Attitude Confidence (ATTCON) scale is a 4-item psychometric measure developed by Petty, Briñol, and...
Scales
Intellectual Conviction Scale
The Intellectual Conviction Scale (ICS), developed by Milton Rokeach and Albert Eglash in 1956, is...
Scales
Hedonic Attitude Toward Product/Brand (HAPB)
The Hedonic Attitude Toward Product/Brand (HAPB) scale by Voss, Spangenberg, and Grohmann measures the affective,...
Scales
Product Value-Expressive Function (PVEF)
A comprehensive psychometric analysis of the Product Value-Expressive Function (PVEF) scale, examining its theoretical foundations...
Scales
Product Utilitarian Function (PUTF)
The Product Utilitarian Function (PUTF) scale is a 6-item psychometric instrument developed by Grewal, Mehta,...
Scales
Product Knowledge-Organisation Function (PKOF)
A comprehensive psychometric analysis of the Product Knowledge-Organisation Function (PKOF) scale, measuring the epistemic, sense-making,...