Scales
Object Enjoyment Attitude (OBENJ)
Comprehensive academic profile and psychometric review of the Object Enjoyment Attitude (OBENJ) scale, measuring hedonic...
Attitude Measurement
23 results
Scales
Affective Stimulus Evaluation (General) (ASEG)
A psychometric review of the Affective Stimulus Evaluation (General) (ASEG) scale, a 3-item semantic differential...
Scales
General Object Preference (GOP)
A comprehensive academic psychometric profile of the General Object Preference (GOP) scale developed by Yi...
Scales
Brand and Product Category Attitude (BPCA)
A comprehensive psychometric guide to the Brand and Product Category Attitude (BPCA) scale developed by...
Scales
Brand Goodness-Usefulness Attitude (BGUA)
Comprehensive academic overview of the Brand Goodness-Usefulness Attitude (BGUA) scale by Sengupta & Johar (2002),...
Scales
Product Evaluation Ambivalence (PEA)
Comprehensive academic psychometric review of the Product Evaluation Ambivalence (PEA) scale developed by Nowlis, Kahn,...
Scales
Attitude Toward a Specific Event Sponsor (ATES)
The Attitude Toward a Specific Event Sponsor (ATES) is a 3-item psychometric measure used in...
Scales
Hedonic and Utilitarian Consumer Product Attitudes
A comprehensive academic guide to the Hedonic and Utilitarian Consumer Product Attitudes (HUCP) scale developed...
Scales
Public Opinion Toward Advertising Scale
The Public Opinion Toward Advertising Scale (POTA), developed by Pollay and Mittal (1993), is a...
Scales
Attitude Toward the Ad Scale (Aad)
The Attitude Toward the Ad Scale (Aad) is an essential 3-item semantic differential instrument measuring...
Scales
Hedonic and Utilitarian Attitudes Scale
A comprehensive academic guide to the Hedonic and Utilitarian Attitudes Scale (HUTA), covering its theoretical...