Theories
Six Principles of Influence and Compliance – Robert Cialdini
A comprehensive academic analysis of Robert Cialdini's six core principles of influence and compliance, examining...
Behavioral Economics
199 results
Scales
Object Scarcity Perception (OSP)
A comprehensive psychometric analysis of the Object Scarcity Perception (OSP) scale developed by Smith, Newman,...
Scales
Food Portion Sensory Pleasure Expectation (FPSPE)
A comprehensive academic analysis of the Food Portion Sensory Pleasure Expectation (FPSPE) scale developed by...
Theories
Foot-in-the-Door Technique – Jonathan Freedman & Scott Fraser
A comprehensive academic analysis of Freedman and Fraser's 1966 Foot-in-the-Door technique, its theoretical mechanisms, empirical...
Theories
Dunning-Kruger Effect (Metacognitive Unawareness) – David Dunning & Justin Kruger
An exhaustive academic investigation into the Dunning-Kruger effect, metacognitive incompetence, empirical methodologies, debates, and corrective...
Scales
Price Format Comprehension (PFC)
A psychometric review and complete operational guide to the Price Format Comprehension (PFC) scale developed...
Theories
Door-in-the-Face Technique (Reciprocal Concessions) – Robert Cialdini
An academic examination of Robert Cialdini's Door-in-the-Face technique, reciprocal concessions, theoretical mechanisms, empirical evidence, and...
Scales
Personal Economic Optimism (PEO)
The Personal Economic Optimism (PEO) scale measures forward-looking beliefs regarding personal financial trajectories, income growth,...
Theories
Belief Perseverance Paradigm – Lee Ross, Mark R. Lepper, & Michael Hubbard
A comprehensive academic analysis of the belief perseverance paradigm developed by Lee Ross, Mark R....
Scales
Healthy Food Cost Belief
The Healthy Food Cost Belief (HFCB) Scale is a 3-item psychometric instrument developed by Haws,...
Scales
Customer–Company Exchange Equity (CCEE)
A comprehensive psychometric guide to the Customer–Company Exchange Equity (CCEE) scale, developed by Blanchard, Carlson,...
Theories
Unconscious Thought Theory (Deliberation-Without-Attention) – Ap Dijksterhuis & Loran Nordgren
A comprehensive academic examination of Unconscious Thought Theory, the deliberation-without-attention effect, and cognitive decision-making models.