Experiments
The Scarcity Principle (Cookie Study) – Stephen Worchel
A comprehensive academic analysis of Stephen Worchel's 1975 cookie experiment, exploring the psychological mechanisms, methodology,...
Behavioral Economics
236 results
Experiments
The That’s Not All Technique Experiment – Jerry Burger
A comprehensive academic examination of Jerry Burger's seminal 1986 study on the That's-Not-All compliance technique,...
Experiments
The Low-Ball Technique Experiment – Robert Cialdini
A comprehensive academic analysis of Robert Cialdini's 1978 low-ball technique experiment, examining compliance psychology, methodology,...
Experiments
The Door-in-the-Face Experiment – Robert Cialdini
A comprehensive academic analysis of Robert Cialdini's Door-in-the-Face experiment, exploring sequential persuasion, reciprocity, and psychological...
Experiments
The False Consensus Effect Experiment – Lee Ross
A comprehensive academic analysis of Lee Ross's seminal 1977 false consensus effect experiments, exploring cognitive...
Theories
Affective Forecasting and Impact Bias Model – Daniel Gilbert & Timothy Wilson
A comprehensive academic analysis of affective forecasting, impact bias, focalism, and immune neglect as modeled...
Experiments
The Halo Effect in Instructor Ratings – Richard Nisbett and Timothy Wilson
An exhaustive academic analysis of Nisbett and Wilson's seminal 1977 experiment on the halo effect,...
Theories
Affect Heuristic Model – Paul Slovic
A comprehensive academic analysis of Paul Slovic's affect heuristic model, exploring how intuitive emotional feelings...