Experiments
The Brand Personality Studies – Jennifer Aaker
A comprehensive academic analysis of Jennifer Aaker's brand personality framework, examining its theoretical roots, five...
Brand Management
7 results
Scales
Brand Partner Quality Trust (BPQT)
The Brand Partner Quality Trust (BPQT) scale, established by Aaker, Fournier, and Brasel (2004), evaluates...
Scales
General Company Commitment (Aaker) (GCCA)
A comprehensive psychometric analysis of the General Company Commitment (Aaker) (GCCA) scale, developed by Jennifer...
Scales
Emotional Brand Attachment (Huang et al.) (EBA-H)
The Emotional Brand Attachment (Huang et al.) (EBA-H) scale is a 3-item psychometric instrument designed...
Scales
Perceived Brand Essence Scale (PBES)
A comprehensive psychometric guide to the Perceived Brand Essence Scale (PBES) developed by Newman and...
Scales
Brand Authenticity Scale (BAS)
A comprehensive academic guide and psychometric profile of the Brand Authenticity Scale (BAS) developed by...
Scales
Sponsorship Fit and Congruence Scale
A comprehensive academic analysis of the Sponsorship Fit and Congruence Scale (SFCS), exploring its functional...