Scales
Social Decentering Scale (SDS)
The Social Decentering Scale (SDS), developed by Mark V. Redmond and Judy M. Bunyi, is...
Communication Studies
43 results
Scales
Personal Report of Intercultural Communication Apprehension (PRICA)
A comprehensive academic guide and psychometric overview of the Personal Report of Intercultural Communication Apprehension...
Scales
Personal Report of Interethnic Communication Apprehension (PRECA)
The Personal Report of Interethnic Communication Apprehension (PRECA) is an empirical psychometric instrument designed by...
Scales
Revised Generalized Ethnocentrism Scale (GENE)
The Revised Generalized Ethnocentrism Scale (GENE), developed by James W. Neuliep and James C. McCroskey,...
Scales
Social Decentering Scale (SDS)
An academic psychometric guide to the Social Decentering Scale (SDS), developed by Mark V. Redmond...
Experiments
The Proteus Effect and Negotiation Experiment – Nick Yee
An academic examination of Nick Yee's seminal negotiation experiments and the psychological mechanisms underpinning the...
Experiments
The Media Equation Studies (Treating computers as social actors) – Byron Reeves and Clifford Nass
A comprehensive academic analysis of Byron Reeves and Clifford Nass's Media Equation paradigm, examining how...
Scales
Ad Message Involvement (Processing Effort) (AMI)
Comprehensive academic psychometric review of the Ad Message Involvement (Processing Effort) (AMI) scale developed by...
Scales
Ad Message Involvement (Others-Focused) (AMI)
A comprehensive academic psychometric profile of the Ad Message Involvement (Others-Focused) (AMI) scale developed by...
Scales
Political Candidate Image (POLCIMG)
An in-depth academic review of the Political Candidate Image (POLCIMG) scale developed by Keith R....
Scales
Expertise (Source) (EXPSRC)
A comprehensive psychometric review of the Expertise (Source) (EXPSRC) scale, an 8-item semantic differential instrument...
Experiments
The Transparency Illusion Experiment – Thomas Gilovich, Kenneth Savitsky, and Victoria Medvec
A comprehensive academic analysis of the illusion of transparency experiments conducted by Thomas Gilovich, Kenneth...