Scales
Talkaholic Scale (TAS)
An exhaustive psychometric overview of the Talkaholic Scale (TAS) developed by McCroskey and Richmond (1993),...
Communication Studies
46 results
Scales
Source Credibility Measures
A comprehensive academic review of the Source Credibility Measures (McCroskey & Teven, 1999), examining the...
Scales
General Perceived Appropriateness
A comprehensive academic analysis of the General Perceived Appropriateness (GPA) scale, examining its theoretical foundations,...
Scales
Ad Persuasiveness (APers)
The Ad Persuasiveness (APers) scale is a 4-item psychometric measure evaluating perceived message persuasiveness, cogency,...
Scales
Simultaneous Multi-Media Usage
Comprehensive academic overview of the Simultaneous Multi-Media Usage (SMMU) scale, evaluating its psychometric properties, theoretical...
Scales
Ad Persuasion Susceptibility (APS)
A comprehensive psychometric analysis of the Ad Persuasion Susceptibility (APS) scale developed by Chingching Chang...
Theories
Social Representations Theory – Serge Moscovici
A comprehensive academic analysis of Serge Moscovici's Social Representations Theory, exploring its epistemological foundations, mechanisms,...
Theories
Social Penetration Theory (Onion Model) – Irwin Altman & Dalmas Taylor
A comprehensive academic analysis of Irwin Altman and Dalmas Taylor's Social Penetration Theory, exploring interpersonal...
Scales
Review Helpfulness Intent Scale (RWHI)
Comprehensive academic overview of the Review Helpfulness Intent Scale (RWHI), examining its psychometric properties, theoretical...
Scales
Perceived Review Quality Scale (RVHL)
The Perceived Review Quality Scale (RVHL) measures a reader's cognitive appraisal of online word-of-mouth utility,...
Scales
Perceived Informativeness Scale (IGS)
A comprehensive academic profile of the Perceived Informativeness Scale (IGS), a 3-item unipolar psychometric instrument...
Scales
Source Credibility and Usefulness Scale (SCUS)
A comprehensive psychometric guide to the Source Credibility and Usefulness Scale (SCUS) developed by Park...