Scales
Spokesperson Likeability (SPKLIK)
Comprehensive academic review of the Spokesperson Likeability (SPKLIK) scale, evaluating its theoretical foundations, psychometric validity,...
Communication Studies
49 results
Scales
Ad Believability (ADBEL)
A comprehensive academic guide to the Ad Believability Scale (ADBEL) by Richard F. Beltramini (1982),...
Scales
Ad-Evoked Approval Affect (AEAA)
The Ad-Evoked Approval Affect (AEAA) scale, developed by Bhat, Leigh, and Wardlow (1998), is a...
Scales
Talkaholic Scale (TAS)
An exhaustive psychometric overview of the Talkaholic Scale (TAS) developed by McCroskey and Richmond (1993),...
Scales
Source Credibility Measures
A comprehensive academic review of the Source Credibility Measures (McCroskey & Teven, 1999), examining the...
Scales
General Perceived Appropriateness
A comprehensive academic analysis of the General Perceived Appropriateness (GPA) scale, examining its theoretical foundations,...
Scales
Ad Persuasiveness (APers)
The Ad Persuasiveness (APers) scale is a 4-item psychometric measure evaluating perceived message persuasiveness, cogency,...
Scales
Simultaneous Multi-Media Usage
Comprehensive academic overview of the Simultaneous Multi-Media Usage (SMMU) scale, evaluating its psychometric properties, theoretical...
Scales
Ad Persuasion Susceptibility (APS)
A comprehensive psychometric analysis of the Ad Persuasion Susceptibility (APS) scale developed by Chingching Chang...
Theories
Social Representations Theory – Serge Moscovici
A comprehensive academic analysis of Serge Moscovici's Social Representations Theory, exploring its epistemological foundations, mechanisms,...
Theories
Social Penetration Theory (Onion Model) – Irwin Altman & Dalmas Taylor
A comprehensive academic analysis of Irwin Altman and Dalmas Taylor's Social Penetration Theory, exploring interpersonal...
Scales
Review Helpfulness Intent Scale (RWHI)
Comprehensive academic overview of the Review Helpfulness Intent Scale (RWHI), examining its psychometric properties, theoretical...