Scales
Ad Message Involvement (Processing Effort) (AMI)
Comprehensive academic psychometric review of the Ad Message Involvement (Processing Effort) (AMI) scale developed by...
Communication Studies
48 results
Scales
Ad Message Involvement (Others-Focused) (AMI)
A comprehensive academic psychometric profile of the Ad Message Involvement (Others-Focused) (AMI) scale developed by...
Scales
Political Candidate Image (POLCIMG)
An in-depth academic review of the Political Candidate Image (POLCIMG) scale developed by Keith R....
Scales
Expertise (Source) (EXPSRC)
A comprehensive psychometric review of the Expertise (Source) (EXPSRC) scale, an 8-item semantic differential instrument...
Experiments
The Transparency Illusion Experiment – Thomas Gilovich, Kenneth Savitsky, and Victoria Medvec
A comprehensive academic analysis of the illusion of transparency experiments conducted by Thomas Gilovich, Kenneth...
Scales
Political Cynicism (Pinkleton) (POLCYNP)
A comprehensive psychometric guide to the Political Cynicism Scale (POLCYNP) developed by Bruce E. Pinkleton,...
Scales
Source Credibility (Trustworthiness) — Compilation (SCCRED)
A comprehensive academic psychometric profile of the Source Credibility (Trustworthiness) Compilation (SCCRED), examining its theoretical...
Scales
Ad Credibility (General) (ADCREDG)
The Ad Credibility (General) (ADCREDG) scale is a 3-item psychometric instrument developed to assess the...
Experiments
The Excitation Transfer Theory Experiments – Dolf Zillmann
A comprehensive academic analysis of Dolf Zillmann's excitation transfer theory experiments, examining physiological arousal, cognitive...
Scales
Introversion Scale
A comprehensive academic psychometric profile of the Introversion Scale developed by Virginia P. Richmond and...
Scales
Website Information Credibility (WIC)
A comprehensive psychometric guide to the Website Information Credibility (WIC) scale developed by Shelly Rodgers...
Scales
Spokesperson Likeability (SPKLIK)
Comprehensive academic review of the Spokesperson Likeability (SPKLIK) scale, evaluating its theoretical foundations, psychometric validity,...