Scales
Political Cynicism (Pinkleton) (POLCYNP)
A comprehensive psychometric guide to the Political Cynicism Scale (POLCYNP) developed by Bruce E. Pinkleton,...
Communication Studies
43 results
Scales
Source Credibility (Trustworthiness) — Compilation (SCCRED)
A comprehensive academic psychometric profile of the Source Credibility (Trustworthiness) Compilation (SCCRED), examining its theoretical...
Scales
Ad Credibility (General) (ADCREDG)
The Ad Credibility (General) (ADCREDG) scale is a 3-item psychometric instrument developed to assess the...
Experiments
The Excitation Transfer Theory Experiments – Dolf Zillmann
A comprehensive academic analysis of Dolf Zillmann's excitation transfer theory experiments, examining physiological arousal, cognitive...
Scales
Introversion Scale
A comprehensive academic psychometric profile of the Introversion Scale developed by Virginia P. Richmond and...
Scales
Website Information Credibility (WIC)
A comprehensive psychometric guide to the Website Information Credibility (WIC) scale developed by Shelly Rodgers...
Scales
Spokesperson Likeability (SPKLIK)
Comprehensive academic review of the Spokesperson Likeability (SPKLIK) scale, evaluating its theoretical foundations, psychometric validity,...
Scales
Ad Believability (ADBEL)
A comprehensive academic guide to the Ad Believability Scale (ADBEL) by Richard F. Beltramini (1982),...
Scales
Ad-Evoked Approval Affect (AEAA)
The Ad-Evoked Approval Affect (AEAA) scale, developed by Bhat, Leigh, and Wardlow (1998), is a...
Scales
Talkaholic Scale (TAS)
An exhaustive psychometric overview of the Talkaholic Scale (TAS) developed by McCroskey and Richmond (1993),...
Scales
Source Credibility Measures
A comprehensive academic review of the Source Credibility Measures (McCroskey & Teven, 1999), examining the...
Scales
General Perceived Appropriateness
A comprehensive academic analysis of the General Perceived Appropriateness (GPA) scale, examining its theoretical foundations,...