Scales
Source Credibility and Usefulness Scale (SCUS)
A comprehensive psychometric guide to the Source Credibility and Usefulness Scale (SCUS) developed by Park...
Communication Studies
47 results
Scales
Sexual Liberalism in Media Scale (SLMS)
A comprehensive academic analysis of the Sexual Liberalism in Media Scale (SLMS) developed by Mittal...
Scales
Ad Message Attention Scale
The Ad Message Attention Scale (AMAS) measures focal cognitive attention and mental elaboration allocated specifically...
Scales
Argument Strength Scale (ASS)
A psychometric review of the Argument Strength Scale (ASS), evaluating perceived argument quality, theoretical roots...
Theories
Inoculation Theory of Persuasion Resistance – William J. McGuire
A comprehensive academic analysis of William J. McGuire's Inoculation Theory, detailing cognitive mechanisms, empirical foundations,...
Theories
Hyperpersonal Model of Computer-Mediated Interaction – Joseph Walther
A comprehensive academic analysis of Joseph Walther's Hyperpersonal Model, examining online interpersonal dynamics, selective self-presentation,...
Experiments
The Hostile Media Effect Experiment – Robert Vallone, Lee Ross, and Mark Lepper
A comprehensive academic analysis of the landmark 1985 Vallone, Ross, and Lepper hostile media effect...
Theories
Expectancy Violations Theory – Judee K. Burgoon
A comprehensive academic analysis of Judee K. Burgoon's Expectancy Violations Theory, examining its core constructs,...
Theories
Excitation-Transfer Theory – Dolf Zillmann
A comprehensive academic analysis of Dolf Zillmann's Excitation-Transfer Theory, exploring physiological arousal, cognitive misattribution, and...
Scales
Narrative Transportation Scale
Comprehensive academic overview of the Narrative Transportation Scale (NTS) developed by Green and Brock (2000),...
Scales
Parasocial Interaction Scale (PSI)
A comprehensive academic guide to the Parasocial Interaction Scale (PSI) developed by Rubin, Perse, and...