Scales

Energetic Activation (EA)

A comprehensive psychometric guide to the Energetic Activation (EA) scale, a 4-item measure of subjective...

September 12, 2026 • Dr. Mohammed Looti
Scales

Resort Word-of-Mouth Intention

A comprehensive academic psychometric profile of the Resort Word-of-Mouth Intention (RWOMI) scale, detailing its theoretical...

September 12, 2026 • Dr. Mohammed Looti
Scales

Company Switching Willingness (CSW)

A comprehensive academic psychometric profile of the Company Switching Willingness (CSW) scale, authored by Martin,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Purchase Likelihood (PL)

A comprehensive academic psychometric analysis of the Purchase Likelihood (PL) scale, a 3-item semantic differential...

September 12, 2026 • Dr. Mohammed Looti
Scales

Price Premium Loyalty Intention (PPLI)

A comprehensive academic analysis of the Price Premium Loyalty Intention (PPLI) scale developed by Habel...

September 12, 2026 • Dr. Mohammed Looti