Scales

Ad Personal Relevance (APR)

Comprehensive academic profile of the Ad Personal Relevance (APR) scale (Chen, Yang, & Smith, 2016),...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Nostalgic Memory (AENM)

The Ad-Evoked Nostalgic Memory (AENM) scale measures the degree to which an advertisement triggers positive,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Gain-Loss Framing Perception (AGLFP)

A comprehensive psychometric review of the Ad Gain-Loss Framing Perception (AGLFP) scale developed by Baek...

September 12, 2026 • Dr. Mohammed Looti
Scales

Corporate Philanthropy Attitude (CPA)

Comprehensive academic overview of the Corporate Philanthropy Attitude (CPA) scale developed by Xie and Keh...

September 12, 2026 • Dr. Mohammed Looti
Scales

Emotional Product Attachment (EPA)

A comprehensive psychometric guide to the Emotional Product Attachment (EPA) scale, measuring affective bonds and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Effort Appreciation for Producers

A psychometric review of the Effort Appreciation for Producers (EAP) scale, developed by Wu et...

September 12, 2026 • Dr. Mohammed Looti
Scales

Affective Anticipation (AffAntic)

A comprehensive psychometric overview of the Affective Anticipation (AffAntic) scale, measuring anticipatory utility, pre-event emotion,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Emotional Response to Advertising (ERA)

A comprehensive academic psychometric profile of the Emotional Response to Advertising (ERA) scale, examining its...

September 12, 2026 • Dr. Mohammed Looti
Scales

Negative Affective Response (NAR)

The Negative Affective Response (NAR) scale is a 6-item psychometric instrument measuring the subjective intensity...

September 12, 2026 • Dr. Mohammed Looti
Scales

Product Aesthetic Appeal

A comprehensive psychometric review of the Product Aesthetic Appeal (PAA) scale developed by Wu et...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Message Concrete Construal Level

The Ad Message Concrete Construal Level (AMCL-C) scale is a 3-item psychometric instrument designed to...

September 12, 2026 • Dr. Mohammed Looti