Experiments
Payne, and Christopher Puto The Compromise Effect Experiment – Itamar Simonson
A comprehensive academic analysis of the compromise effect and context-dependent choice paradigms established by Itamar...
Consumer Psychology
1687 results
Experiments
Benartzi The Decoy Effect Experiment (Asymmetric Dominance) – Joel Huber, John
A comprehensive academic analysis of the decoy effect, exploring Huber, Payne, and Puto's discovery of...
September 12, 2026
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Dr. Mohammed Looti
Scales
Market Dynamism Scale (MKDYN)
Comprehensive academic profile of the Market Dynamism Scale (MKDYN) by Kim & Lakshmanan (2015). Includes...
September 12, 2026
•
Dr. Mohammed Looti
Scales
State Love Scale (STLOVE)
The State Love Scale (STLOVE) is a validated psychometric measure developed by Cavanaugh, Bettman, and...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Website Procedural Justice Scale (JWP)
The Website Procedural Justice Scale (JWP) is a 4-item psychometric instrument developed by Schumann, von...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Website Distributive Justice Scale (JWD)
A comprehensive psychometric guide to the Website Distributive Justice Scale (JWD), measuring consumer perceptions of...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Product Category Purchase Pleasure Scale (IPCP)
A psychometric review of the Product Category Purchase Pleasure Scale (IPCP), a 3-item measure of...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Product Category Choice Uncertainty Scale (IPCU)
A psychometric and theoretical analysis of the Product Category Choice Uncertainty Scale (IPCU), measuring subjective...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Internet Involvement Scale
The Internet Involvement Scale (IWI) is a 4-item psychometric tool developed by Schumann, von Wangenheim,...
September 12, 2026
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Dr. Mohammed Looti
Scales
General Involvement Scale (GENINV)
A comprehensive psychometric guide to the General Involvement Scale (GENINV), developed by Brocato, Baker, and...
September 12, 2026
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Dr. Mohammed Looti
Scales
Perceived Informativeness Scale (IGS)
A comprehensive academic profile of the Perceived Informativeness Scale (IGS), a 3-item unipolar psychometric instrument...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Health Importance Scale
A comprehensive academic psychometric evaluation of the Health Importance Scale (HIS), a three-item instrument measuring...
September 12, 2026
•
Dr. Mohammed Looti