Scales

Affective Ad Processing Scale (AAPS)

A comprehensive psychometric review of the Affective Ad Processing Scale (AAPS; Sundar, Kardes, & Wright,...

September 12, 2026 • Dr. Mohammed Looti
Scales

General Engagement Scale (GEN-E)

Comprehensive academic psychometric review of the General Engagement Scale (GEN-E) by Cian, Krishna, and Elder...

September 12, 2026 • Dr. Mohammed Looti
Scales

Brand Importance Scale

An exhaustive psychometric review of the Brand Importance Scale (BIS) developed by Johannes Habel and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Betrayal Scale (PBS)

Comprehensive academic guide to the Perceived Betrayal Scale (PBS) developed by Grégoire and Fisher (2008)....

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Brand Essence Scale (PBES)

A comprehensive psychometric guide to the Perceived Brand Essence Scale (PBES) developed by Newman and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Website Quality Scale (WQS)

A comprehensive academic and psychometric profile of the Website Quality Scale (WQS) developed by Schumann,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Customer-Oriented Retailer Attitude Scale

A psychometric review of the Customer-Oriented Retailer Attitude Scale (CORAS) developed by Roggeveen, Goodstein, and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Gift Attitude Scale

The Gift Attitude Scale (GAS) is a 4-item psychometric instrument developed by Baskin, Wakslak, Trope,...

September 12, 2026 • Dr. Mohammed Looti